With an initial investment of $500,000, Discover Puerto Rico, the island’s global destination marketing organization (DMO), launched Thursday a revamped desktop and mobile website that will serve as the platform for visitors looking to vacation, plan a wedding or hold business events such as conventions.
The website contains a directory with thousands of companies on the island that offer tourist services and an inventory of tourist attractions. Visitors to the site can explore “where to eat, stay and play, or select targeted categories such as: sports and outdoors activities, history and culture, arts and music, entertainment, events, and more,” the release reads.
The launch of Discoverpuertorico.com comes hand in hand with four workshops the DMO team will hold with members of the hospitality industry from March 25 to 28. These will include teaching businessowners to better manage and edit their own listing on the site, as well as what more information they should include in their Google listings. The details of the workshops will be offered soon, the executives said.
The executives said the new site is an important step in the DMO’s brand repositioning process that will enable Puerto Rico to “fully capitalize on its tourism product offerings and emerge as a leading Caribbean destination.”